About

There's so much to learn, so much to see. Morning of March couldn't in a lifetime get enough. The brand was born out from the spirit of travels and meetings with vibrant women around the world. From Maldive's blue waters, the crisp of Swiss alps and London's city pulse...

"And wherever we are taking off, in summer or winter, we are always in need of a perfect piece of swimwear."


Morning of March is a premium swimwear brand with production in north of Italy and design office in Geneva, Switzerland. The designs are translated into pure luxury with a Scandinavian edge, made with a timeless and sustainable mindset. For us it’s all in the details; for each piece we carefully pick high quality, very soft fabric and use a “seamless” finish to enhance your body shape instead of cutting in. Our pleatwork and asymmetric cuts have become our signature look. With production in a small Italian factory, we care for a sustainable future, and with high quality in focus Morning Of March is here to help you survive all your adventures in style.


Best Regards,

Elin Frestad
Founder and designer

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